u/Wschmidth

I'm interested if anyone has experience releasing a demo during one of Steam's themed festivals (NOT next fest). Or if people have thoughts on whether that would be a good or bad decision.

There is a festival coming up soon (Autobattler RPGs) that perfectly matches my game's genre and the timeline I was already planning to launch a demo. Now I'm wondering if it's best to do so during the festival or shortly before/after.

On the positive side, Steam would be more active with fans of the genre.

On the negative side, themed festivals don't really advertise demos AFAIK, so the demo may disappear unnoticed.

What are your thoughts? Maybe it just doesn't matter.