
Disney CEO Admits ‘Star Wars: The Mandalorian and Grogu’ and ‘Moana’ Underperformed at Box Office but ‘Fueled Other Parts of Our Company’ https://variety.com/2026/film/news/disney-ceo-moana-mandalorian-grogu-box-office-flops-1236828236/
Question - how can THfBS campaign work with this information? Disney, at least publicly, is ok with movies that do so-so at the box office, if they also help other parts of the company.
What kind of tags, posts, images would help us communicate to Disney that Ben Solo alive=more merch sales, more theme park revenue, and good box office?
Thanks!