u/YOUNG_DON_

We are on Marketo and our nurture is only based on email clicks and form fills. Meanwhile our product team has usage data in Amplitude that shows who is stuck or about to churn. By the time sales gets the alert, it is too late. I want workflows like if a user tries feature X 3 times and fails, trigger a how to email and alert the CSM. If weekly active use drops 50 percent, start a winback sequence. The challenge is getting product events into Marketo without a data engineer building a pipeline for every use case. How are lean marketing ops teams doing this?

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