Why does "for men" marketing work so well when men could have just been buying regular products this whole time?
Yo man bags, men's makeup, men's skincare, brands just repackage something that already exists, call it "for men" and suddenly it's acceptable and men are lining up for it. Sounds kinda crazy to me looool. Like tinted moisturizer has existed forever. BB cream has existed forever. But the second it gets rebranded as "men's skin tint" or "for him" it becomes a thing. Same with bags. Men have been buying "murses" for years while insisting they weren't bags. Now it's a man bag and it's a whole market. And don't even get me started on the man bun. It's a bun. Women have been wearing buns since the beginning of time. Do you think it's genuinely about social permission, like men needed the "for men" label to feel okay buying it, or is it just brilliant marketing taking advantage of that insecurity? And what's the next everyday thing that's going to get repackaged and sold to men at a markup?