Are reviews becoming more important than content for recommendation?
I've been spending some time researching why certain brands keep getting recommended by AI while others barely show up. I assumed it was mostly about content quality and SEO. After manually testing prompts across ChatGPT, Gemini and Perplexity, my perspective changed. Many of the consistently recommended brands were not necessarily the ones with the best content. What they did have was strong review profiles, lots of third-party mentions, active discussions in communities and a solid overall reputation online. I also looked at some AI visibility tracking data and it seemed to support the same idea like brands with stronger external signals often appeared more frequently than brands that were focused mainly on publishing content. It made me understand that we are overestimating the importance of website content and underestimating the impact of reviews, community discussions and third party credibility.
Have you noticed a similar pattern? Do reviews influence AI recommendations more than content?