EZCater vs building your own catering pipeline
I've been looking at the difference between using EZCater and using an AI catering sales agent.
EZCater can bring you catering demand that's already looking for a restaurant, but you're giving up a percentage of the order for that marketplace.
The AI sales-agent approach is pretty different. It can find businesses around your restaurant, identify the right contact, reach out, have the conversation, send quotes, follow up, and help close the order.
So one is paying for access to existing demand, while the other is trying to build a direct pipeline of catering customers.
The interesting part to me is the long-term relationship. With direct accounts, the restaurant owns the customer relationship and can follow up for the next order instead of paying a marketplace for every transaction.