u/advertisingbynature

Image 1 — Ad Manager (GPT) Tags and Lazy Loading, etc. - MAJOR API UPDATE
Image 2 — Ad Manager (GPT) Tags and Lazy Loading, etc. - MAJOR API UPDATE
▲ 12 r/adops

Ad Manager (GPT) Tags and Lazy Loading, etc. - MAJOR API UPDATE

For those that haven't updated their GPT code. Watch out for the new lazy loading settings. This style was deprecated:

googletag.pubads().enableLazyLoad({

Thanks Google for putting out a notice ahead of time. There is no date on when the old methods will stop working.

This is the new code for lazy loading:

https://developers.google.com/publisher-tag/reference#googletag.config.PageSettingsConfig.lazyLoad

There are far more items being removed under this old model. I suggest you check your setups.

googletag.setConfig() is the new one.

As shown here: https://developers.google.com/publisher-tag/guides/config-migration

u/advertisingbynature — 5 days ago
▲ 0 r/adops

Introducing Ask Ad Manager, the AI agent that will help you get more done

>Ask Ad Manager, built with Gemini, is our multi-turn, conversational agent that helps publishers get deeper insights, understand their performance and make better decisions faster. And because it’s specific to each publisher, using just their own data, it provides personalized answers and recommendations while keeping your data safe and you in control.

https://blog.google/products/admanager/ask-ad-manager/

>Ask Ad Manager will be available in beta this month

Does anyone have access to this yet?

I can see potential uses for diving into reports but they already offer an AI-powered report creation feature. If you’ve used Ad Manager extensively, you’re familiar with the layout and navigation.

I’m not sure how this would improve navigation. Perhaps they should focus on refining the interface’s overall speed and organization.

u/advertisingbynature — 5 days ago
▲ 6 r/adops

Ad Manager (GAM) Collapsible Anchor Ads Coming to Desktop & Tablet

I received this email a few days ago. Now coming to desktop and tablet in Ad Manager. I believe it was already available for AdSense on desktop and tablet a few months ago.

Has anyone else used collapsible anchors in either AdSense or Ad Exchange? I experimented with them on mobile and the main problem was that they consumed a lot of space, as they’re essentially a 300x250 ad.

Performance-wise, I did see an increase in eCPM and revenue due to the ad’s size.

u/advertisingbynature — 17 days ago
▲ 1 r/adops

World Cup 2026 - Hydration Breaks or Commercial Ad Breaks?

Thought I would put out a themed post.

Are any agencies and advertisers in this subreddit taking advantage of this in the broadcasting space? These "hydration breaks" are sponsored by Powerade, so they already have their hands in it.

For those not in the TV space, are you spending more on campaigns to take advantage of the World Cup?

Finally, same thing for publishers, have you tried to tailor some of your content to match this tournament, if applicable?

reddit.com
u/advertisingbynature — 19 days ago
▲ 3 r/adops

Google Ad Manager Focused Banner Ads

>Focused banner ads are a new type of banner ad experience designed to enhance performance compared to standard inline banners while targeting ad blindness. This new format is an inline banner ad for the web that works by blurring the content located beneath the ad until a user takes action.

>Focused banner ads provide an opportunity to increase revenue from banner inventory without disrupting the user experience.

https://support.google.com/admanager/answer/16680235?sjid=6337467203731812016-NC

For MCMs and publishers with direct access to Ad Exchange, have you noticed an increase in performance using this new ad type? From my understanding, it can be used with other demand sources as well.

I was curious to see what others’ experiences have been like with strictly Google demand so far.

reddit.com
u/advertisingbynature — 1 month ago