u/aframe9999

I've been running 5 creatives in my campaign for almost a week, with 10 more ready to go. After the 4th day, I replaced the lowest converting ad and the highest cpc ad for two new ones. Now after a couple more days one of the new ones is getting the most conversions but VERY expensive. The others are sitting around 20-40 cents but now only getting a few conversions.

And to top it off, my best performing ad dropped like a stone when I added the two new ones and doesn't get any spend at all anymore.

Very confusing and frustrating.

What's the strategy for culling/replacing ads so meta keeps pushing the winners (i.e. most conversions and lowest cpc) and not have it sink money into the ones that aren't working or abandoning good performers altogether?

I’ve run 2 meta campaigns and using a SubmitHub landing page for them both. On my analytics on SubmitHub, it shows a daily conversion rate of views to conversion of somewhere between 30 and 45%. I’ve only had it over 50% twice, and even then only barely over.

Is this typical? Is there anything I can do to increase this?

I’m running ads to Tier 1 and 2 countries, targeting Spotify users and have Spotify as the only click-thru destination.

What's the sweet spot for number of ads on a $15/day budget? Enough to have plenty of variety from which Meta can test, but not too many so that each ad can get enough budget to get a worthwhile shot.

In other words, I have about 12-15 ads ready to go. Should I start with 5-6 (or some other number) then trade out the lowest performing 2 every 3-4 days?

-OR-

Throw them all up at once and just let Meta do it's thing?

Follow up question... Once the campaign is up and running and out of learning, does it make any difference if you turn off the underperforming ads, based on how meta allocates the budget to the winner, or does it not matter.

I just started using a deep link on a SubmitHub landing page to a playlist with containing the track I’m promoting.

Submithub gives me a warning that it may be inconsistent across devices. But It’s working for me on everything I’ve tried.

Is anyone else using them? What can happen to someone when they click and it doesn’t work? And what would be the circumstances when they don’t work.

For me I’m on iOS and a premium subscriber with the app. And it works perfectly.

Title pretty much…. Are there enough significant playlists in that genre? Specifically worship pop, Christian synth pop etc.

Just started with a $100 experiment with meta ads. So far, after day 4 and 3 running creatives, my CPR is averaging around $1.00.

I see people here and on YT saying under .40 is the goal. Is my low budget and limited creatives driving up the cost somehow? Do more creatives and a higher budget allow the algorithm to work better and proved more efficient results?