Has anyone productized a consulting diagnostic without losing the high-touch value?
I'm curious whether anyone here has successfully turned a consulting diagnostic or assessment into a more repeatable, partially self-service offering.
For example, instead of interviewing every stakeholder live, participants complete a structured assessment independently. The consultant then reviews the responses, identifies patterns and outliers, and uses them to produce a report or guide a smaller number of follow-up interviews.
For those who have tried something similar:
- what part of the process were you able to standardize?
- did asynchronous data collection actually reduce delivery time?
- what context or nuance was lost without a consultant present?
- did clients perceive the self-service component as less valuable?
- was the resulting report useful on its own, or did it still require significant interpretation?
- did this become a scalable product, or remain a consulting service with better tooling?
I’m especially interested in diagnostics involving multiple stakeholders and qualitative responses, such as change readiness, organizational maturity, strategy, or operational assessments.
I am not looking for tool recommendations, I’m just trying to understand where productization works and where the consultant’s direct involvement remains essential.