Klaviyo Removed the Replace Button. Here's Why.
If you've been editing email images in Klaviyo editor lately, you might've noticed something: the Replace button is gone.
It's not gone. It's hidden.
Click the three dots and it's buried there. But why would Klaviyo hide a basic function that used to sit front and center?
One reason: They want you to use Remix instead.
This is aggressive UX design. Klaviyo is forcefully pushing their new AI image function by removing friction from the AI path and adding friction to the manual path.
Manual image replacement? Hidden in a menu.
AI-powered Remix button? Prominent. Default.
What's really happening:
Klaviyo isn't removing features because they're "streamlining the UI." They're removing them because they're betting their future on AI tooling. Every time you reach for Replace, you now hit a three-dot menu instead. That micro-friction is intentional. It nudges you toward Remix.
This is the hack:
- Hide the traditional way
- Make the AI way obvious
- Make users feel like AI is the natural choice
Sometimes the simple, manual option is actually what you need. But if it's hidden? Most people won't bother looking. They'll just use what's in front of them.
I wish klaviyo removed this friction & get back to it's old version