Best SMS API services (Which ones are you using?)

Here are SMS API options to consider for different purposes:

SMS API PROs Cons
Mobile Text Alerts Easy documentation, strong APIs, and MCP servers Focuses on SMS automation only
Twilio Multi-channel option for developers, with SMS, WhatsApp, email, voice, and a large ecosystem For purposes when you need SMS automation only, Twilio is almost “too much” + the API documentation is hard to figure out.
Bandwidth Advanced solution for dev teams friction for a team that just wants reliable send and receive capabilities
Plivo Voice-driven (calling) and programmable communications A frequent user complaint is that support can be slow and outsourced. Lack of MMS support in some regions
Tatango Good for fundraising, with a track record in nonprofit, advocacy, and political campaign messaging High cost and Rigid "All or Any" Logic (which makes it harder to segment donor lists or recipient lists)
reddit.com
u/annseosmarty — 5 days ago
▲ 15 r/GenEngineOptimization+4 crossposts

"AI traffic grew 16x" (from 0.02% to 0.32%) since 2024 [Study]

Statistics is a funny thing. When something grows from 0 clicks to 3 clicks, it makes it a 300% growth rate, to be sure. :)

AI traffic is 0.3% of all traffic for websites, on average, after three years of sending traffic, but we are still excited about reporting that :)

To be sure, traffic is not going to be a major AI visibility metric for a foreseeable future, since AI Answers are not designed for clicking. But it is nice that it grew to 0.3%

https://preview.redd.it/tdniyle68gah1.jpg?width=2048&format=pjpg&auto=webp&s=9f1048cdf7a9dd75b41bdc0dd8a3b74299386c5c

Source: Seranking

reddit.com
u/annseosmarty — 4 days ago
▲ 6 r/AISearchAnalytics+1 crossposts

"eCommerce sites with LLMs.txt earn 2x more revenue and get 4x more traffic than sites without"... ummmm

Wix just came up with its State of Websites report with one of those takeaways.

I genuinely like Wix and what they are doing for SEO (as far as education goes), but these correlation studies are a bit insane at this point.

I have the same theory here as to "Pages with schema are cited more" studies. There's another one for same as well:

Sites with structured data markup that passes Google’s rich-results inspection earn 2x more revenue and get 9x more traffic than sites without.

Look...

Businesses that use LLMs / Schema are more likely to have better SEO strategies overall, because they obviously care. That's it.

There's no direct impact here.

reddit.com
u/annseosmarty — 8 days ago
▲ 5 r/AISearchAnalytics+1 crossposts

ChatGPT is asking 90% fewer follow-up questions

With the changes made to GPT-5.5 two days ago, ChatGPT also changed its behaviour around asking follow-up questions.

According to Peec.AI there are 90% fewer follow-up questions now.

There had already been a 50% drop in late May. But it recovered to previous levels in mid June.

One of the more interesting comments there:

>this has to correlate with the rollout of ads. Fewer follow-up questions means more focus on the answer at hand, which means a higher likelihood to engage with an ad...

https://preview.redd.it/fvt9jumkin9h1.jpg?width=1536&format=pjpg&auto=webp&s=18b632c897604eff90951e05cb25d0fd3df46357

Source: LinIedin

reddit.com
u/annseosmarty — 10 days ago

OpenAI burned $34 billion to make $13.07 billion, with 6.6% of revenue ($867 million) coming from backer SoftBank

What an interesting study!

Ed Zitron dug into how OpenAI dressed up the wreckage, and the makeup is not holding. OpenAI lost $21 billion in 2025, and the figures spurred reactions ranging from horror at spending $34 billion to make $13.07 billion in revenue to insistence that losing $21 billion is somehow good. Roughly $867 million, around 6.6% of revenue, came from SoftBank, which likely inflated revenue significantly. The company magicked away billions of dollars of costs using a “net losses attributable to noncontrolling members' capital” line, which suggests connected entities it has yet to disclose. A company that needs the public markets to survive is showing the public an accountancy magic trick, and the rabbit is your retirement fund.

Source: https://www.wheresyoured.at/premium-the-silicon-valley-bubble-part-2/

u/annseosmarty — 11 days ago

Reddit, #1 Source of Truth for Google, and LLMs, + What Should Businesses Do?

"Google just followed their user". Reddit ranks because people genuinely want real human opinions, not because of any backroom deal.

annsmarty.com
u/annseosmarty — 11 days ago

There's a huge difference between "optimizing for bots" and "prioritizing human users", and SEO has always been dealing with the balance between the two

Google has (yet again) posted some guidelines on how nothing has changed and how we only need to care about our customers...

And I don't disagree, to be sure. We do really need to prioritize our customers... The difference is that bots are already making decisions on their behalf. And they will do that more and more... We are listening to Google, for sure, as we optimize for it, but we also think.

Source

u/annseosmarty — 13 days ago

Peec.AI just shipped AI Shopping Analytics

People use ChatGPT as their personal shopping advisor, and now you can track how your products are performing.

For every product in your catalog, you see:

  • Visibility → how often it appears in AI shopping answers
  • Position → where it ranks when it shows up, and which products appear next to it
  • Attributes → the attributes ChatGPT uses to compare products in your category
  • Mentioned price → the price AI quotes, checked against your catalog
  • Where AI sends the buyer → your store, a marketplace, or a retailer

https://preview.redd.it/iz5zv83hb28h1.jpg?width=1472&format=pjpg&auto=webp&s=ce7b221a32e775457f898d6085b8308397397eaf

More on the update here: https://peec.ai/product/shopping

reddit.com
u/annseosmarty — 18 days ago
▲ 4 r/AISearchAnalytics+2 crossposts

Peec AI analyzed 37,804 AI responses across 5 LLM engines. The finding: prompt wording matters less for brand visibility than you think.

As we are still figuring out prompt tracking, the main question has always been: "How do you track something that can be worded in a million of different ways?"

Peec.AI did a study and found that wording doesn't matter that much.

They created our own prompt sets where we changed a set of base prompts by the minimal possible amount as often as possible, without changing the intent

Here are the findings:

  • While every human-written prompt was unique, 90% fell into a bucket of similarity where the likelihood of a brand being mentioned in the LLM answer does not really change.
  • The style of the prompt matters a lot. Asking for the best or a list can greatly increase the number of mentioned brands. Giving the LLM a role (“you are an expert on SEO”) leads to fewer brand mentions.
  • Both top and bottom of funnel prompts are robust against wording changes. Mid-funnel prompts, however, are much more sensitive. Small variations can quickly surface different brands in the answers.
  • ChatGPT and Perplexity, constraints reduce the number of brands shown. In Gemini and Google AI Overviews, constraints actually increased the number of brands. Potentially by triggering additional fanout queries.
  • The length does not matter. As long as the intent stays the same, conversational fillers words do not significantly impact AI answers.

What does this mean for me?

  • Do not obsess over exact prompt wordings. Focus on topic, intent, funnel stage, and context.
  • Consider being more granular in the mid-funnel prompts you are tracking. Here every prompt variation is most likely to surface additional brands, sources, and insights. (This is where your exact and clear product positioning comes into play)

Source: Linkedin

u/annseosmarty — 20 days ago

"The problem is though, you're damned if you do and dammed if you don't"

This is something I've been thinking A LOT about it. We basically create content to train LLMs, pay hosting bills for them to come and steal it, and then not sure we got rewarded enough 😄

This "non-commodity content" recommendation from Google only sparked more thoughts on this. It's like, they already have all your commodity content, so now they are asking for more...

In all seriousness, I'd love to hear your thoughts on this. The discussion is on Linkedin

u/annseosmarty — 22 days ago
▲ 10 r/AISearchAnalytics+1 crossposts

Is your navigation eating your LLM reading budget?

Interesting test on how ChatGPT Deep Research consumes a page and how it can give up on its content because it spent too much time reading navigation links.

Deep Research reads each page through a fixed window of about 5,700 characters. The heavier a page's navigation, the less of that budget is left for your content. We grouped pages by how many navigation links they carry:

  • 𝗟𝗶𝗴𝗵𝘁 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 (under 20 links) About 𝟳𝟴% of the first read is your actual content. This is what a clean, content-first page looks like.
  • 𝗠𝗲𝗱𝗶𝘂𝗺 (20–59 links) About 𝟱𝟱%. Nearly half the read is already spent on navigation and markup, and this is where most pages land.
  • 𝗛𝗲𝗮𝘃𝘆 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 (60+ links) Only about 𝟯𝟯%. Two-thirds of the read goes links before the model even reaches your answer.

Source: DavidKonitzny

u/annseosmarty — 25 days ago
▲ 3 r/SMSForBusiness+1 crossposts

What is an MCP server and how can they be used with Mobile Text Alerts? (Explained for a non-technical reader)

An MCP server is a connector that allows an AI agent such as Claude or ChatGPT to work directly with another piece of software. Through it, you can instruct your AI to take actions through and search within the software in your own language, no coding needed. Imagine it as a translator that helps you interact in ways that different software can understand without actually needing to know how to.

Your AI assistant can connect with multiple MCP servers at once, enabling it to mix capabilities and databases from multiple sources. This can greatly expand the speed, targeting, and personalization that can be achieved through your SMS campaigns! For example, you can integrate a MCP server that accesses customer research data with the Mobile Text Alerts Action Server and ask for it to target certain behaviors or groups directly with the combined capacities.

Mobile Text Alerts has published two of these servers:

Action Server
Knowledge Base Server

Action Server:

Connecting your AI to this server allows it to run the Mobile Text Alerts platform on your behalf through natural language instruction, bypassing the need for a dashboard or a programmer. You can send messages, start and adjust campaigns, update contacts and lists, etc. It suits prototyping, automation workflows, and AI-driven customer engagement. If you are using an automation tool like Zapier, you can access the full suite of the Mobile Text Alerts platform without having to build a true API integration.

Knowledge Base Server:

Meant for those wanting to incorporate SMS via API. Connecting your AI to this server gives it working knowledge of our API so you can get answers and integration help inside your coding environment without having to search the docs. It can also draft integration code and help troubleshoot code as you build, greatly speeding up development. While this complements the coding process, we still recommend an engineer review the code for functionality (although with AI/LLMs improving so rapidly, less code review will be needed over time).

Official MCP Registry (https://registry.modelcontextprotocol.io/)
PulseMCP: https://www.pulsemcp.com/servers/mobile-text-alerts
Microsoft Power Platform (AI agent automation tool): https://learn.microsoft.com/en-us/connectors/mobiletextalertsmcps/

Please let us know if you have any questions!

reddit.com
u/MobileTextAlerts — 25 days ago
▲ 4 r/SMSForBusiness+1 crossposts

12 tips for vibe coding from Peter Yang of Behind the Craft.

Vibe coding enables us non-programmers to streamline our SMS marketing efforts so we can focus on creativity and expansion. With quite a few of our clients starting to implement SMS automation with our API, we wanted to share some tips we found from Peter Yang, an AI tutorial expert!

u/MobileTextAlerts — 26 days ago
▲ 3 r/AISearchAnalytics+1 crossposts

What does ChatGPT search for? Peec.AI Fan-out analysis

Making sense of how LLMs search has been a struggle for a while. They seem to be dynamic and spontaneous (and often monstrous).

This Peec.AI feature has been a lot of help. It extracts fan-outs for the tracked prompt but also categorizes them based on the most common keyword. This makes analysis and optimization much easier!

https://preview.redd.it/4nq7p184yb6h1.png?width=1858&format=png&auto=webp&s=9018cf8c423cc18f0ba93b2ad4feee1ecd35639f

reddit.com
u/annseosmarty — 27 days ago
▲ 11 r/AISearchAnalytics+1 crossposts

Bot visitors to websites have completely surpassed human visitors much faster than expected (Cloudflare)

Cloudflare came out with new stats showing that we have more bots than human visitors hitting our websites:

  • Bots: 57.4%
  • Humans: 42.6%

https://preview.redd.it/0ed30z5fsh5h1.jpg?width=900&format=pjpg&auto=webp&s=3bb424c1a31495965fcf295cc76ee4de7b49d7a0

Some of the comments are just hilarious:

>While Google/AI companies monetize all your data, you still pay the hosting bill for them to crawl it (Cyrus Shepard)

>Site owners: "So... you're gonna steal my stuff, republish it on your own site without trademark/copyright exposure, and I'm going to PAY for you to do it?" Google & AI Tools: "Yup!" Site owners: "Sigh... OK, fine." (Rand Fishkin)

Loganix in the comments suggests that this is mostly training data bots (which give you no credit in AI answers):

https://preview.redd.it/46bvuxpcsh5h1.png?width=1280&format=png&auto=webp&s=e398f9df452dec76a43fb4e537c30ac2ea5af689

Check out the discussion on Linkedin

reddit.com
u/annseosmarty — 1 month ago
▲ 4 r/SMSForBusiness+1 crossposts

3 MCP Servers for CRM

Here are three available MCP connectors for various CRM needs! Are there any more budget-friendly ones?

MCP Server Task
Mailtrap MCP Email marketing (send bulk/transactional emails right from your AI IDE) Send emails to your customers right from Claude, access email segments, etc.
Mobile Text Alerts MCP SMS Marketing (send text messages to your customers) Build SMS welcome series, create intelligent notification systems, send appointment reminders, launch personalized SMS campaigns, etc.
Hubspot MCP Interact with your whole CRM list through Clause desktop Update info, status, analyze, find contacts to follow up with, etc.
u/annseosmarty — 1 month ago

Reddit for GEO / AI Visibility

Profound just came up with the study that Reddit is the most requested and used domain by ChatGPT. Coinidentally, I also published an article earlier today on how to build your brand and reputation on Reddit, the correct way.

annsmarty.com
u/annseosmarty — 1 month ago