u/backona

Has anyone actually tested Google Merchant Center’s pricing suggestions?

I’m seeing recommendations in Merchant Center Next saying that lowering prices could increase conversions by 40 to 60%+ on some products. That seems extremely high to me.

For example:

reduce price from ~£409 to ~£384

projected conversion uplift: +62%

click uplift also very high

I’m curious:

Has anyone here followed these pricing suggestions?

Did the actual conversion uplift come anywhere close to Google’s prediction?

Are these estimates generally reliable or massively optimistic?

Would love to hear some real world results before advising my client and making pricing changes