
When, where, why did Nike fall off?
Maybe as many of you, I grew up heavily wearing Nike products, mainly their sneakers. Nike products were pretty ubiquitous in North American culture in the 00s and even more so in the 10s with the rise of collabs.
However, personally, I fell off the Nike bandwagon around 2015-2019 and I've only bought like 5 Nike pieces since then. On the other hand, brands like Adidas, New Balance and even Reebok have been growing since roughly that time span and have gotten a bit of a resurgence in the broader mainstream culture.
What prompted me to write this post and start this discussion is this article about Nike's stock price going down and just not being surprised at all, whatsoever. Article in question: https://finance.yahoo.com/markets/stocks/article/nikes-stock-plunge-is-relentless-182413545.html
Maybe where you are, Nike is still pretty relevant culturally or within subcultures you are active in. So, most likely, you have a very different view on this.
I'd love to read everyone's thoughts on the brand and whether you disagree, agree or just don't care.