u/benderlio

After 1 month of building the app and 1 month in the App Store, all I have to show for it is $3 MRR and these two sad kitties.

I built an app for Kegels: Kegel Morse Hero.

For some reason, I genuinely believed this was a great name. It was my first app, and I had no real experience with ASO, positioning, or user acquisition.

The hard truth: nobody is searching for “Kegel Morse.” And the keyword “Kegel” in ASO is extremely competitive, dominated by apps with strong ratings, reviews, and history.

So the result was exactly what you’d expect: zero ASO traffic and no launch boost.

After posting about the app everywhere, I got my first 160 installs without a single paid conversion. At that point, I decided to add a hard paywall and keep posting.

Another hard truth: I got one paying customer for $3. And honestly, I think that happened because someone decided to support me out of pity 😅

The install-to-annual-trial conversion rate was around 1%. I currently have 3 users in trial, and 4 trials have already been cancelled.

Now I’ve decided to rebuild the onboarding as an experiment.

Before, it was mostly about explaining the app UI. Now, it’s more focused on onboarding the user properly and helping them understand the value faster.

We’ll see how it goes.

App Store link:
https://apps.apple.com/us/app/kegel-for-men-pelvic-floor/id6761460873