u/bi-organic

I've recently setup a Meta campaign which had 3/4 days consistent €19-€23 CPA on a €100/day ad budget - which in my case is decent and profitable (I do focus on LTV). In the past I always scaled ads with automatic rules. in this case: if CPA is below €25 avg. scale the ads 20%. Which eventually Meta also did.

After scaling to €120/day ad budget, nothing converted anymore. Now I heard there is some bug when scaling. Do any of you have had the same problem? And is there a way to fix/scale now?

I've recently setup a Meta campaign which had 3/4 days consistent €19-€23 CPA on a €100/day ad budget - which in my case is decent and profitable (I do focus on LTV). In the past I always scaled ads with automatic rules. in this case: if CPA is below €25 avg. scale the ads 20%. Which eventually Meta also did.

After scaling to €120/day ad budget, nothing converted anymore. Now I heard there is some bug when scaling. Do any of you have had the same problem? And is there a way to fix/scale now?