▲ 4 r/Klaviyo
When you're evaluating how email is doing WoW or MoM, what are the metrics you look at? How are you guys actually tracking performance?
Ive been digging through Klaviyo to get a better pulse on performance beyond the basic dashboard stats. Right now, the metrics i look at most closely:
- % of attributed revenue vs. total store revenue
- Click rates on flows/campaigns
We work with an email marketing agency, and it's difficult to ascertain how well email is doing. It feels like I'm missing the full picture, and it’s getting hard to justify agency spend without more granular reporting. How are you setting up custom reports to get a "real" view of email ROI? Are there specific metrics I’m ignoring that I should be tracking?
u/bizbugi — 11 days ago