



Introducing Yung Keef (Feb 2016)
On December 13, 1997, in Atlanta, GA, a boy named Jabari Kamar Santiago was born to his mother, Holly, and his father, Jorge. From a young age, Jabari was always around music. His father was a recording engineer, working with artist like Lil Gotti and his mother taught piano classes.
Since Jabari was always around music, he quickly grew a passion for writing his own bars and verses, often performing them at school talent shows. And at 13 years old, he recorded his first song at his friends house called “Do It For Tha Dollaz,” which was produced by his friend LaTrell, who went by Trell On Tha Track.
One day after school, in 2012, Jabari went over to LaTrell’s house to play video games and listen to music. One of the songs that came on was “Like a G” by Young Oso ft. T.I. That song changed something for Jabari. He heard the influence from his city in the song, and knew that he didn’t want to rap for fun anymore. He wanted to rap and make some money.
So, everyday Jabari would record and record, day and night, perfecting his craft. He wanted to make people feel something while listening to his raps. He began adopting certain adlibs he’d heard Young Oso use, and then add his own spin to it. Then, in 2014, Oso and Trilla announced a one night only concert in Atlanta. Jabari begged his parents to go, and they agreed. Jabari had the time of his life that night. And after the show, a group of fans were waiting for Oso, Trilla, and Slezxo to come out.
After hours of waiting, Slezxo finally came out and Jabari got to dap him up and say, “Look out for me, i’m coming up soon.” Slezxo smiled and said “Bet,” before walking to his car. Then, Jabari froze. Oso came out the door with Trilla by his side. All hell broke loose. Security began pushing the fans back, so Jabari didn’t get to speak to them, but he knew he’d get his chance to meet Oso.
In 2015, Jabari finally graduated from High school, and was supposed to be on his way to college. But, Jabari had a different idea. He sat with his parents and asked them if he could take a year off to pursue rapping full time. At first, they hated the idea, but then, he showed them his work, and they saw him shine. They could tell he was passionate about it and wanted him to succeed. So, they said, “You have 1 year to make it. If you don’t, then you go to college.” And so he agreed. That entire summer, Jabari recorded endlessly with LaTrell producing nearly every song. By the end of the year, Jabari had enough music to release a mixtape. He changed his name to Yung Keef, and decided it was go time.
“Keef Season” was released on February 12, 2016, independently. Although it didn’t chart, it sold 4,300 copies first week and began gaining traction the longer it was out. The hood began to fall in love with Jabari and that’s where his love for the streets grew. He began hanging out with the ATL Revels. He began popping pills with them and sipping lean. living the real rapper lifestyle that he grew up hearing.
He was finally making enough money to help his parents pay bills, but he didn’t think that was enough. He wanted to buy them a new home, so he knew he had to go even harder with his next release..