u/bluee0_0

Hi folks!

I’m starting a D2C brand with a friend, and we’re currently at level 0. My friend already has some offline market exposure and understands the product/customer side fairly well. We’re now planning to take it online.

I come from a tech background, so I’ll be handling the digital, website, analytics, automation, and growth side of things. It feels like a good combination, but we’re still beginners when it comes to building a D2C brand from scratch.

For those who have been through this journey, what are the biggest hurdles, mistakes, or blind spots we should keep in mind early on?

Thanks in advance :)