u/brewly_au

Building Brewly, a prepaid coffee app, and wanted to share the bit nobody warns you about.

The model's simple: a customer buys a discounted pack of coffees from a specific cafe, the cafe gets paid for the whole pack upfront, and the customer keeps coming back to redeem. Cafe gets cash flow and a locked-in regular, customer gets cheaper coffee, we take a small fee per cup. No cost for a cafe to list.

It's two-sided, so I went supply-first and spent most of my energy getting cafes on board. That's been the real grind. Cold walk-ins, IG DMs, Facebook owner groups, roaster intros, all tried, all mixed.

The biggest lesson: cafes don't care that it's an app.

First paying cafes are live and I'm working through the next batch now.

Two questions for this crowd:

• Two-sided marketplace folks: how did you know when to flip from supply to chasing demand?
• Anyone cracked Aussie SMB acquisition without burning out on cold outreach?

Links if you want a look:

• Website: brewly.com.au
• App Store: Brewly
• Google Play: Brewly
• Instagram: @brewly_au

Cheers, Matt

I just launched Brewly. You buy a pack of coffees upfront from a cafe at a discount and redeem them there one at a time.

The cafe sets the discount, so you save on every cup. Cafes get the cash upfront and the repeat visits.

First few cafes are live and I'm building the list now. I'd rather grow it around places that actually pour good coffee than the most-Instagrammed ones.

Where are your favourite go-to spots? Especially keen on roasters and cafes you'd back on consistency, plus underrated spots that deserve more foot traffic.

If you roast or run a cafe and want to know how it works, comment or DM and I'll walk you through it.