u/brewly_au

So... posted a couple times about Brewly, firstly launching and then hitting 1k of revenue.

But now, it's go time.

As the title says, I got fired from my full time job yesterday and now am fully contemplating going full time on Brewly and making it work.

We have about 4 months of runway to give this a real shot and it does kind of feel like the universe is giving me an opportunity to do something special.

The momentum is high for Brewly at the moment, we are signing cafes left and right and increasing our customer base slowly but surely.

So what do the next four months look like? Visiting 100+ cafes a week, hosting (hopefully) many cafe's launch days, spreading awareness through any online medium I can find and spending every waking minute focusing on making this work.

Let's see what happens hey?

After over eight, nearly nine months of discussions, trial and error, back and forths and countless late nights, Brewly finally hit $1,000 of revenue!

The model means we needed to source both sides of the equation, cafes and customers and after going more or less door to door for months, we had enough cafes to launch and got our feet in the door.

Brewly allows consumers to purchase coffee in bundles up front, at a discounted rate.

So as you can imagine, we heard all the rejections under the sun for not wanting to be on Brewly. "Our customers won't want to pay up front", "we already do loyalty cards", "we have no reason to get any new customers", "customers don't like apps", and the rest of them.

While we had a good rebuttal for all of these, sometimes it is not meant to be with cafe owners.

We went live two weeks ago and are now up to over 250 accounts with over 100 of them being paying customers!

Hoping this is the beginning of bigger things and as they always say - the first $1,000 is the hardest!

Hi!

We are giving away free coffee tomorrow specifically to students of RMIT at Analog Coffee on Swanston Street and would love to see you there!

The Brewly team will be there from 8am ready for chat about all caffeinated things and can't wait to share our love for coffee with you.

As well as this, we are also offering up to 30% off your coffee at various cafes around Melbourne and the CBD!

Come say hi, see you there!

Are you a uni student? Do you like free coffee?

If you have answered yes to either of these questions, or even if you answered no, you can get a completely free coffee from Analog or GGs Espresso starting Wednesday!

We've set up Brewly to give money conscious people an alternative to expensive coffees, with cafes offering a discount for purchasing bundles of coffees.

You can get your daily coffee for up to 50% off at many cafes around Melbourne and the university area now!

We are also quite young and growing fast so if you have any feedback or just want to say the idea is rubbish, please let me know!

Hello Frugalers, we hear all the time how we should just stop buying coffee to save money. Sometimes reality isn't that black and white.

I have created an idea that allows users to sign up to bundles of coffee from their favourite cafes and receive a discount for doing so. I was wondering if this type of thing would resonate in a community like this one.

We are still in our infancy but we are growing quickly as there seems to be quite a demand for this in the marketplace.

I have a couple questions:

1. Would an idea like this convince you to prepurchase bundles of coffee in exchange for a discount up front?

2. Are there any other features or ideas you would want to help you use the app?

3. Is this something you could see yourself using long term, assuming your favourite cafe or a cafe near you was on the app and taking orders?

Hi, I have built Brewly, an app that connects cafes with coffee drinkers. Cafes offer a discount in exchange for customers purchasing multiple cups at a time. The cafe receives their money up front, solving cash flow issues, the customers receive a discount.

A win win.

We have been going out to cafes in the last week and already have 7 confirmed signed up with multiple more in the pipeline.

The next step is scaling up the user side and expanding throughout Melbourne, and then into other capital cities in Australia.

We have a small group working on it but there is more there, I know it.

I want to be surrounded by the right people who bring the right ideas to the business. I run the coding, do the sales, make the Reddit posts, etc.

Talk to me if you are in the same mindset.

Building Brewly, a prepaid coffee app, and wanted to share the bit nobody warns you about.

The model's simple: a customer buys a discounted pack of coffees from a specific cafe, the cafe gets paid for the whole pack upfront, and the customer keeps coming back to redeem. Cafe gets cash flow and a locked-in regular, customer gets cheaper coffee, we take a small fee per cup. No cost for a cafe to list.

It's two-sided, so I went supply-first and spent most of my energy getting cafes on board. That's been the real grind. Cold walk-ins, IG DMs, Facebook owner groups, roaster intros, all tried, all mixed.

The biggest lesson: cafes don't care that it's an app.

First paying cafes are live and I'm working through the next batch now.

Two questions for this crowd:

• Two-sided marketplace folks: how did you know when to flip from supply to chasing demand?
• Anyone cracked Aussie SMB acquisition without burning out on cold outreach?

Links if you want a look:

• Website: brewly.com.au
• App Store: Brewly
• Google Play: Brewly
• Instagram: @brewly_au

Cheers, Matt

I just launched Brewly. You buy a pack of coffees upfront from a cafe at a discount and redeem them there one at a time.

The cafe sets the discount, so you save on every cup. Cafes get the cash upfront and the repeat visits.

First few cafes are live and I'm building the list now. I'd rather grow it around places that actually pour good coffee than the most-Instagrammed ones.

Where are your favourite go-to spots? Especially keen on roasters and cafes you'd back on consistency, plus underrated spots that deserve more foot traffic.

If you roast or run a cafe and want to know how it works, comment or DM and I'll walk you through it.