Any issues in Shopify Ads? Spike in clicks.
Today, I saw one very strange issue and feels something fishy or some major bug in Shopify Ads.
I am running ads with bid amount very low, so that I was getting 5-6 clicks in a day. However, all of a sudden the clicks spiked yesterday and today. Yesterday, on just one category specific ad, I got 26 clicks where were also in the last leg i.e. between 22:00 - 23:99UTC. And today where day is not completed yet, I already got 12 clicks within single category and no installs at all, whereas I've almost 25% conversion.
Problematic thing is Google Analytics data was matching exactly till date and for these clicks no data is shown in Google Analytics. In Google Analytics, it just shows 2 page views for today that too direct visits not the referral.
Is anybody else facing the issue? I am lucky that I had click bid set to very low, else Shopify would have made me bankrupt. Also, my category ad budget is set to $10, so how come yesterday it had spent 4 times.