



Oner Active getting called out in their comments
In their recent drop promo videos it was very obvious that they are tripling down on the pilates princess aesthetic and the thin is in body trend. Many people were wondering where the lifting content went, including clothing built with materials conducive to lifting, rather than mini bras with no cleavage coverage, and work out sets with no stretch or support.
I've never bought from Oner, but have been following the discussions / observations of who they have brought on as the "face" of the brand in terms of fitness influencers and how they are always brought on around the time that they drop significant weight (and muscle mass) and how its notable that the content shared by influencers partnered with them is very much soft lifestyle content that just happens to tag oner rather than fully engaged gym/workout content. I've personally seen this with Tamara (previously strong pupusa) who now never posts lifting content anymore but a lot of her content is makeup, soft girly, "going to the gym" but not actually showing a heavy/hard workout. And also with Tahlia. Not that an influencers content can't change and evolve but it almost seems like its a prerequisite to shrink sizes and change your aesthetic and "goals" in order to be able to join Oner.