u/chronphilanthropy

"We can't just do good and do harm at the same time": Nonprofit staff are questioning AI's environmental toll
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"We can't just do good and do harm at the same time": Nonprofit staff are questioning AI's environmental toll

Nonprofit professionals want to use AI to work smarter, but many are quietly wondering if doing so conflicts with their mission to protect the planet. Experts say the fix isn't avoiding AI altogether, it's being deliberate about which tool you reach for and why, since a generated image can require 1,450 times more electricity than a simple AI chat response.

The tension at the heart of this piece: nonprofits are supposed to be values-driven, but AI adoption pressure is intense, and the environmental math isn't always intuitive (a quick grammar check is a very different footprint than asking for a video or a "deep research" report). Several experts argue organizations need actual AI policies that name this trade-off explicitly rather than pretending it doesn't exist.

Here's a line that captures the tension many staffers feel:

>"We can't just do good and do harm at the same time." — Nathan Chappell, founder of Fundraising.AI

Discussion Questions:

  • Does your organization have an AI policy that explicitly addresses environmental impact, or is this a blind spot no one's tackled yet?
  • How do you personally decide when a task is "worth" the energy cost of a generative AI tool versus doing it the old-fashioned way?
  • Is it realistic to expect nonprofit staff to police their own AI use this closely, or should this responsibility sit with vendors and policymakers instead?

Note: This story is behind a paywall, however a limited number of Chronicle stories are available for free each month to readers who register at philanthropy.com.

u/chronphilanthropy — 2 days ago
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This nonprofit almost doubled its recurring donor revenue with AI — its director says it's doing the job she can't afford to hire for

Monthly giving is one of those things every small nonprofit knows it should be doing, but rarely has the staff time to build out properly. A new crop of AI tools is starting to change that math — letting solo fundraisers and skeleton crews sketch out donor segmentation, email sequences, and full campaign strategies in hours instead of weeks.

The Chronicle talked to two small nonprofits using AI this way. One executive director in Los Angeles used an AI tool trained on a fundraising consultant's own book and coaching calls to rebuild her monthly giving page and set a donor growth plan. Another in Tennessee — a two-person shop — used an AI tool built into her donor database to more than double her monthly recurring revenue while recovering from surgery.

The tension worth sitting with: these tools are explicitly being marketed as a substitute for hiring. Here's how the ED put it:

>"It acts as a partner and it does so much that it also keeps us from having to hire someone. We don't have the budget to hire someone else." — Kimberly Alexander, Executive Director, Haven House for Children

Discussion Questions:

  1. If you've used AI tools for fundraising strategy or donor communications, what actually worked — and where did it fall short?
  2. Does framing AI as a replacement for hiring worry you, or does it feel like a realistic response to what small nonprofits can actually afford?
  3. How do you think AI-built donor journeys compare to ones built by a human who knows your community?

Note: This story is behind a paywall, however a limited number of Chronicle stories are available for free each month to readers who register at philanthropy.com.

reddit.com
u/chronphilanthropy — 8 days ago
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The orgs winning Gen Z donors aren't marketing better. They're letting friends do the asking.

The standard nonprofit playbook: blast a mass email, throw a gala, slap a donation button on your website.

Gen Z sees right through it.

New research is making it pretty clear — 71% of adults 18–29 gave money, time, or goods to charity in a given week. They're not stingy. They're just not responding to you. They're responding to their peers.

The orgs actually cracking this aren't sending better newsletters. They're deputizing young donors as "ambassadors" who reach out through group chats and GroupMe — reconnecting first, pitching never. One foundation hit a 100% alumni giving rate from their most recent graduating class doing exactly this.

The formula that doesn't work:

  • National brand sends emotional appeal
  • Glossy mailer with a QR code
  • "Your gift of $25 will feed a family"

The formula that does:

  • Someone you actually know asks
  • Through a channel you actually use
  • For a cause you've seen them care about in real life

Gen Z doesn't follow organizations. They follow people.

Example: Sharing Excess landed a MrBeast collab not through a PR firm but by cold-emailing him because food security was his personal priority. 25 million views.

The nonprofits still optimizing their subject lines are playing the wrong game entirely.

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From our story: How to Win Gen Z Now — and Gain Donors for Life
philanthropy.com

u/chronphilanthropy — 2 months ago
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Unlikely allies: A progressive foundation and a conservative donor fund walk into the Cato Institute — and agree on something

The leaders of the MacArthur Foundation and DonorsTrust don't usually find much common ground. But last week they shared a stage at the libertarian Cato Institute to make a joint case: that government threats to nonprofit independence aren't a left or right issue — they're a threat to the freedoms that underpin civil society for everyone.

As one leader put it, defending these freedoms "is not about protecting our sector" — it's about the fundamental rights of speech and association that belong to all Americans.

Discussion questions for the community:

  • Do you think this kind of bipartisan coalition can hold under sustained political pressure?
  • Is your organization feeling the effects of the current climate around nonprofit oversight?
  • Are there other issues in the sector where you'd want to see left and right come together?
reddit.com
u/chronphilanthropy — 2 months ago

What Your Biggest Donors Really Want From Your Gala

For decades, the standard choreography of a nonprofit gala consisted of a few hundred well-dressed donors, a plated dinner, a paddle raise, and a gift bag as guests streamed out the door. But the major donors who fill those tables have changed — and so have the events designed to court them.

What moves wealthy philanthropists today is an event that feels specific, intimate, and distinctly tied to the mission.

Three nonprofit leaders who have recently hosted home-run events share the new rules of courting big donors.

(If you're not a Chronicle of Philanthropy subscriber, this article can be read for free by creating an account. Registered users can read 1 article a month.)

philanthropy.com
u/chronphilanthropy — 2 months ago