u/clarity_over_noise — reddlx

How are you tracking AI referral traffic in GA4?

I set something up today for my own site and for a client that I thought might be useful to share, but I’d also be interested to hear how others are handling this. A lot of AI tool traffic seems to get mixed into standard referral or direct traffic in GA4, which makes it harder to understand whether platforms like ChatGPT, Perplexity, Gemini, Claude, Copilot, etc. are actually sending users to the site.

Today I set up a separate way to track AI traffic in GA4 using Custom Channel Groups / regex, so AI-related sources can be separated from standard Direct or Referral traffic.

The regex I used was based around known AI referrers, for example:

.*(chatgpt|openai|perplexity|claude|anthropic|gemini|copilot|microsoftcopilot|you\.com|phind|poe|copy\.ai|jasper|writesonic|character\.ai|quora|google).*

The goal wasn’t to make it perfect, but to at least stop AI traffic from being completely buried in Direct or general Referral traffic. I’m still testing and refining it, especially because some AI-driven visits may still appear as Direct if no referrer is passed.

Curious how others are doing this, are you using Custom Channel Groups, regex filters, Looker Studio segments, UTM rules, server logs, or something else? and are there any AI referrers you’ve found worth adding that are easy to miss?

Would love to compare approaches.

reddit.com

u/clarity_over_noise — 11 days ago

▲ 4 r/SEO_Xpert+1 crossposts

EntityMap development

Interesting development for anyone working in AI visibility, SEO, knowledge graphs, or entity optimisation.

EntityMap has entered public consultation. It's a proposed open standard that allows organisations to publish a structured map of entities, relationships and supporting evidence.

Think of it as sitting between schema markup and a full knowledge graph.

The idea is to give AI systems a clearer understanding of what a business knows and how concepts relate, rather than relying on LLMs to reconstruct everything from page content.

I'm curious whether people think standards like this have a realistic chance of adoption, or whether AI systems will continue relying primarily on crawling, schema, and retrieval.

Article: https://www.searchenginejournal.com/entitymap-the-open-standard-that-gives-ai-systems-a-structured-view-of-your-business/576146/

u/clarity_over_noise — 1 month ago

▲ 1 r/GEO_optimization

How do businesses improve visibility in AI search results?

I’ve been spending a lot of time lately trying to break down what actually influences visibility inside AI-generated answers. Not rankings necessarily, but inclusion.

The more I look at it, the more I keep coming back to five recurring signals:
- Entity definition
How clearly the business is understood.
- Structured understanding
How easy the information is to extract, interpret, and reuse.
- Reinforcement
How consistently the same topic associations appear across sources.
- Answer alignment
Whether the content aligns with the kinds of questions AI systems are trying to answer.
- Authority signals
Whether the business appears trustworthy enough to recommend confidently.

I’m curious whether others working in SEO, GEO, AI search, content strategy, or digital are seeing similar patterns emerge?
Not necessarily these exact labels/frameworks, but are these the kinds of signals others are observing / working on too?

Interested to hear what others are noticing in practice.

reddit.com

u/clarity_over_noise — 2 months ago