How can we help people succeed with WooCommerce?
Just got this familiar email from a customer:
>Unfortunately, we've made the tough decision to migrate over to Shopify. We've just had too many frustrations with WooCommerce. We're making the plunge, and that should be going live in the next week or two. We'll probably just work to get something set up on there.
This isn't my first rodeo. I've been shipping products/services for Woo since 2017 - building Woo stores since 2016. My experience with ecommerce on WP goes back to 2010.
I feel like I should know why more and more people are jumping ship to Shopify, but the answer feels nebulous. Shopify and Woo seem to have roughly the same value proposition and the same pros and cons as they did in 2020 when Woo was exploding.
My general theory is that the path to running a Woo store that doesn't suck is pretty easy, but it's hard for most people to find that path. Most people end up on crappy hosts, with crappy themes/page builders, crappy plugins. On a given day, any of one of those things can take the store down or leave them pulling their hair out wondering why an order didn't reach the 3PL, etc.
How can we help people find the happy path? How can we help people build stores they actually like with Woo?
I'm tired of losing customers.