u/clo-king

We worked with a private ecom brand in the peptide space, mainly targeting Canada (and also running in the US). No big brand, no influencers, just a clean Meta setup + strong funnel + aggressive creative testing.

In 13 days:

• ~$16K ad spend
• $570K+ tracked purchase value
• 2,000+ purchases
• ~18K add to carts
• Some ads hitting 80–110x ROAS

Yeah… I know how that sounds. I’d question it too.

What we actually did (no fluff):

1. Focused on purchases from day 1
No traffic, no engagement. Straight to purchase objective.
Let Meta optimize on real buyer signals early.

2. Simple but optimized product page
No complicated funnel.

Just:

• Clear positioning
• Strong discounts
• Urgency (stock / timer)
• Clean CTA
• Fast checkout

Simple wins.

3. Creative strategy carried everything

This was the main driver.

We tested multiple angles:

• “Too tight?” frustration angle
• “Still no change?” emotional angle
• XL → M transformation
• Confidence / lifestyle upgrade
• Skin glow (for GHK-CU)
• Cartoon problem/solution ads

Some creatives looked basic… but performed insanely well.

4. High volume testing → fast scaling

• Constant new creatives
• Separate testing vs scaling
• Kill losers fast
• Push winners hard

No attachment to ads.

5. Add to cart volume was key

We pushed over 18K add to carts.

That gave Meta strong data → better purchase optimization → higher ROAS.

6. Positioning > product

We didn’t go aggressive on “peptides”.

Instead:

• Progress
• Routine
• Confidence
• Lifestyle

Better delivery + better conversion.

7. Canada + USA performance

Canada performed extremely strong for this campaign.

At the same time, we’re running similar setups in the US market as well — and still actively scaling both markets right now, with comparable performance trends.

Final thoughts:

This wasn’t luck.

It was:

• Good funnel
• Strong creatives
• Clean structure
• Fast decisions

And letting Meta do its job with real data.

If you’re struggling with Meta right now, it’s usually not the platform.

It’s:

• Weak creatives
• Bad positioning
• Or not enough testing

If anyone wants more details, happy to share more context.
We also have full proofs/screenshots for those who are seriously interested.

We worked with a private ecom brand in the peptide space, mainly targeting Canada (and also running in the US). No big brand, no influencers, just a clean Meta setup + strong funnel + aggressive creative testing.

In 13 days:

• ~$16K ad spend
• $570K+ tracked purchase value
• 2,000+ purchases
• ~18K add to carts
• Some ads hitting 80–110x ROAS

Yeah… I know how that sounds. I’d question it too.

What we actually did (no fluff):

1. Focused on purchases from day 1
No traffic, no engagement. Straight to purchase objective.
Let Meta optimize on real buyer signals early.

2. Simple but optimized product page
No complicated funnel.

Just:

• Clear positioning
• Strong discounts
• Urgency (stock / timer)
• Clean CTA
• Fast checkout

Simple wins.

3. Creative strategy carried everything

This was the main driver.

We tested multiple angles:

• “Too tight?” frustration angle
• “Still no change?” emotional angle
• XL → M transformation
• Confidence / lifestyle upgrade
• Skin glow (for GHK-CU)
• Cartoon problem/solution ads

Some creatives looked basic… but performed insanely well.

4. High volume testing → fast scaling

• Constant new creatives
• Separate testing vs scaling
• Kill losers fast
• Push winners hard

No attachment to ads.

5. Add to cart volume was key

We pushed over 18K add to carts.

That gave Meta strong data → better purchase optimization → higher ROAS.

6. Positioning > product

We didn’t go aggressive on “peptides”.

Instead:

• Progress
• Routine
• Confidence
• Lifestyle

Better delivery + better conversion.

7. Canada + USA performance

Canada performed extremely strong for this campaign.

At the same time, we’re running similar setups in the US market as well — and still actively scaling both markets right now, with comparable performance trends.

Final thoughts:

This wasn’t luck.

It was:

• Good funnel
• Strong creatives
• Clean structure
• Fast decisions

And letting Meta do its job with real data.

If you’re struggling with Meta right now, it’s usually not the platform.

It’s:

• Weak creatives
• Bad positioning
• Or not enough testing

If anyone wants more details, happy to share more context.
We also have full proofs/screenshots for those who are seriously interested.