Why the fuck would a grocery store owner name their store “GO BM” ?
Grocery Outlet Bargain Market. A huge chain headquartered in Emeryville, CA. The mods of the Bay Area subreddit won’t allow anyone to discuss this topic, and in other places I reposted, most comments want to imply that marketing and corporate branding are done by accident and happenstance, not purposefully chosen by a marketing team. Especially for a large chain that has undergone re-branding in the last decades.
Overall I find the emotional reactions to this question very intriguing, and I was hoping for local insight as to why they would do this. But perhaps some marketing experts from anywhere can weigh in. I suppose if something weird is going on, and the Bay Area mods have ties to the company, they would delete any discussion of the topic. I have a couple theories about the reasoning, including what one commenter said - you won’t forget it soon. But many seem to be refusing to even admit the company knows what it did.