3 hash things I learned from launching my first SaaS with a waitlist of 160 people
Over the past couple of weeks, I’ve spent a ton of time working on my platform, JriveContent (it helps brands get cheap, raw UGC videos from small creators for $20-$60).
I managed to build up a waitlist of 160 people before launching, and it’s been a massive learning curve tbh. Here are the top 3 things I’ve learned so far (no gatekeeping)
1. A waitlist does NOT equal guaranteed signups 💀 This was a hard pill to swallow. When you see 160 people drop their emails, you think wow at least 100 people are going to check in right? Nah less than 60 actually signed up when I launched. Getting people to actually log in, set up an account, and take action when you launch is a completely different challenge. Don't let a waitlist fool you.
2. Listen to feedback and pivot FAST You should be embarrassed by your first MVP (mine still sucks). Get it out there and start getting feedback by real users immediately. I had all these ideas of what features I was going to add but just talk to 2-3 people who use your platform and you’ll get data you can’t buy. If a user reported something and I could fix it in 15-30mins I did.
3. Focus heavily on user retention Getting users to visit your site once is easy. Getting them to stay, trust/use the platform, and keep coming back is everything. If you don't focus on making the core experience seamless for your first few users, you're just pouring water into a leaky bucket.
Thanks for reading if you made it this far hope it was helpful.