




Need help verifying Casio Edifice EFR-539SG-7AVUDF authenticity — Myntra / Flashtech Retail
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Hi everyone,
I bought a Casio Edifice EFR-539SG-7AVUDF today from Myntra, seller shown as Flashtech Retail. I got it at a discount, so I wanted to verify if it is genuine.
Details visible on the watch/box:
Model on box: EFR-539SG-7AVUDF
Module number on case back: 5345
Case back model: EFR-539
Serial number engraved: EX189-017854280
Case back mentions: Stainless Steel / Water Resist 10BAR
Box barcode/EAN: 4971850967900
Seller: Flashtech Retail
Platform: Myntra
The watch looks good physically: dial finishing, clasp engraving, bracelet, crown/pushers, and case-back engraving all seem okay to me. But when I tried registering it on the Casio India support website, it showed:
“Dear Customer, it seems the serial number you have entered is wrong.”
I tried entering the serial as printed on the watch, but it still failed.
Also, I don’t see a blue sticker on the back side. The watch has protective plastic on the bracelet/case, but not the blue case-back sticker I’ve seen in some videos/photos.
Can anyone please help confirm if this looks genuine or if I should return it? Is Casio India warranty registration failure common due to serial format/database issues, or is this a red flag?
Attaching photos of:
Dial
Case side
Clasp
Case back with serial
Box labels
Thanks in advance.