How should brand guidelines change when the person using them is AI?
I’ve been thinking about a problem I imagine a lot of brand designers are running into:
Even really thorough brand guidelines assume there’s a designer on the other end. Someone who understands the intent, navigates the gray areas, and makes all the small judgment calls that are hard to document.
With AI, the obvious response is more rules and templates. But go too far and you flatten the brand.
We’ve been trying to figure out where that balance sits and ended up developing an open-source standard around it: 12 dimensions across 5 levels of AI readiness.
I’m curious how other brand designers are approaching this. What are you changing about the way you build or document brand systems for AI? And where do you think more structure starts to hurt the work?
For anyone interested, the full standard is open source here:
https://github.com/Niftic-Agency/ai-ready-brand-standard