Genuine Question: If a new makeup brand came out, what would actually make you trust it?
Okay so I've been thinking about starting a makeup brand, but I'm still very much in the “is this even a good idea” stage lol.
I don't want to just slap a cute logo on some products and call it a day. If I actually went through with it, I'd want the products to be genuinely good.
So I'm curious, if you saw a completely new makeup brand, what would make you actually want to try it?
Like what products do you wish brands would make better/ what do you feel is missing right now? And what would make you trust a new brand enough to spend your money on it?
And on the other hand, what would make you immediately go “yeah no, I'm not buying that” 😭
Genuinely curious because I'd rather figure out what people actually want before spending a stupid amount of money on something nobody asked for lol.