u/dev_indie_

I have a friend who runs a marketing agency and handles a couple of e commerce brands. He uses a lot of tools, like excel, notion, chatgpt, gemini and teams vs slack with respect to different clients.

The only good thing he mentions is that he solves in performance marketing is making this a process, doing competitive research and trying variants of creatives on those data points and the optimising. CRO after doing post mortem of those campaigns afterwards.

Excited to hear more of the processes that founders and agencies follow for their stores and marketing.