u/deven42089

About a year ago I started noticing a gap: brands in the sensory and special needs space (weighted blankets, ADHD tools, autism products) had loyal customers, real repeat purchase behavior, and almost no email automation running.

I'm a parent in this community, so I understood why the messaging has to be different here. Generic email flows don't land with sensory families. The content, timing, and tone matter in ways a standard Klaviyo template won't account for.

So I built FlowCap. We set up and manage Klaviyo email automation specifically for these brands.

The model: 15% of attributed revenue, no setup fee, no retainer. We only make money when the flows generate revenue. It keeps us honest and removes the barrier for small brands who can't justify a monthly agency fee.

Still early — focused on validating through direct outreach right now. Happy to talk to anyone who's built a niche service business or done performance-based work. What's worked, what hasn't, what I should be thinking about.

I'm a Shopify store owner and parent of a sensory teen. Over the past year I kept running into the same thing — brands in this niche (weighted blankets, fidgets, autism/ADHD products) are barely touching Klaviyo.

We're talking: one email blast a month, no flows, abandoned carts going unrecovered, post-purchase sequences that don't exist. These brands have loyal, repeat-buying customers and zero automation to capture them.

I built FlowCap specifically for this. We set up and run Klaviyo automation for sensory/special needs Shopify brands — abandoned cart recovery, post-purchase welcome, win-back sequences — and charge 15% of attributed revenue. No setup fee, no retainer. If the flows don't perform, we don't get paid.

The niche part matters. Sensory buyers have specific purchase patterns. The messaging, timing, and tone that works for a generic DTC brand doesn't land the same here. We built the flows around that.

If anyone here is working with brands in this space and running into the same wall, happy to compare notes. Or if you're a brand owner lurking — we do a free Klaviyo audit. DM me or hit the link in my bio.