u/dmyally

As the title says: let's say you're after a brand which is a household name, and will add prestige to your SaaS offering. However, being the savvy brand they are, they play hard to get loads of freebies etc. In short, the CAC is way too high and the licence fee isn't that great.

However, you know, getting this one in the net would almost surely bring in other fish. Also, would definitely help you score over your competitors in rankings.

But currently it is difficult to explicitly calculate the benefits of that. How would you justify to your management that it is still worthwhile pursuing this opportunity?