u/doctormundo

Ever since I added a cookie banner to my Shopify store, my tracking has felt way less reliable. Shopify orders still come through, but Meta Ads and GA4 are reporting fewer conversions and some sessions seem completely missing.

I know consent rules are stricter now, especially for EU traffic, but I didn’t expect such a huge difference in attribution and retargeting. Trying to figure out whether this is just normal signal loss or if my setup is wrong.