u/dorissokhon

I’m working through a marketing challenge and would love to hear how others would approach it.

Imagine a high-level burger/F&B brand located on a street known mainly for nightlife. The product and experience are strong, but the challenge is getting people to think of the place as a food destination rather than somewhere they simply pass on their way to bars or clubs.

If you were building the campaign, where would you put the weight?

Would you focus heavily on genuine, almost documentary-style content, real kitchen workflow, preparation, ingredients, staff, customers, the actual food experience, to build credibility and make people crave the product?

Or would you bring food bloggers/influencers into the mix to create faster awareness and social proof?

Or is the strongest strategy a combination of both?

Especially interested in hearing from anyone who has worked with restaurants in highly competitive nightlife areas. What actually drove people through the door rather than just generating views?

I've been thinking about something that I haven't seen discussed very often.

Since generative AI became widely used, I feel we've been exposed to a new visual style. Not just in composition or lighting, but in the colors themselves.

Many AI-generated images seem to share similar characteristics: highly saturated colors, cinematic lighting, glowing highlights, smooth gradients, and a kind of "perfect" polish that's instantly recognizable.

I'm curious whether other designers and marketers have noticed this too.

Do you think AI image generators rely on recurring color palettes or visual patterns that make AI-generated content recognizable?

And if so, do you think these colors influence how people perceive authenticity, trust, or emotion compared with human-created visuals?

I'm interested in your observations, whether you're a designer, marketer, photographer, or simply someone who looks at a lot of visual content.

I'm curious to hear from agency owners, marketers, and creative teams.

AI has become part of almost every stage of content creation—from copywriting and design to video generation and campaign planning.

I'm interested in the real-world impact rather than the hype:

• Which AI tools have become essential in your workflow?
• Have they genuinely improved campaign performance, or mainly made production faster?
• Have you reduced your creative team because of AI, or are human designers, writers, and strategists still indispensable?
• Has AI actually increased your ROI, or has it simply lowered production costs?

From what I've observed, AI is exceptional at accelerating execution, but I'm still not convinced it's replacing human creativity. I'd love to hear how it's changed your agency or business.

I'm debating whether entrepreneurs should invest time in creating videos, sharing their expertise, and discussing trends in their industry.

Does being visible as the founder actually help generate trust and business? Or is it more effective to keep the focus entirely on the company and its products or services?

I'd love to hear from founders who've tried both approaches. What worked better for you, and why?

I've been thinking about this a lot lately.

As someone working in branding and advertising, I use AI every day. It has become part of my workflow, and I genuinely believe it's one of the most powerful tools our industry has ever had.

But I also feel we're starting to confuse AI-generated with creative.

A beautiful image isn't necessarily a great campaign.

A cinematic AI video isn't necessarily a great idea.

The campaigns that stay with us usually begin with human insight—understanding culture, behavior, emotion, and timing. AI can accelerate execution, but it can't replace the thinking behind the idea.

Lately, I've seen more work that looks technically impressive than emotionally memorable.

Maybe we're focusing too much on what AI can create, and not enough on why the audience should care.

I'm curious...

Have you noticed this shift, or do you think AI is genuinely making advertising more creative?