First brand collab- brand is withholding payment due to low views. Asked me to take down and reupload without "ad". What would you do?
I'm a travel content creator and recently did my first real sponsorship, with a small translation app. Looking for a gut-check from people with more brand-deal experience.
They emailed me first. The deal was one Instagram Reel featuring their app as part of a "5 must-have apps" style video, $300, scope approved by them in advance. Their original offer email explicitly promised "speedy payment"- within one business day of the video going live.
I followed their process exactly: I scripted it → they reviewed and approved the script → I filmed and edited → they reviewed and approved the final cut → I published across IG, FB, TikTok and YouTube and sent them every link plus my PayPal. After 2 days it's sitting at 12.5k views. Not my worst, not great. I've had two million view videos this year- but being a sponsored video I figured views would be lower.
Then, instead of paying, they said the views were lower than they hoped and asked me to take the posts down and repost them without the #ad hashtag and @brand mention removed- a "more organic" caption that supposedly performs better. Payment is now conditioned on me doing that and it getting more views.
Here's what actually worries me: performance was never part of what we agreed to, and I'm not convinced that even if I do this and it gets the same or fewer views, they'll pay. It feels like the conditions will just keep moving. The video is finished and was approved at every stage- at what point is this just non-payment with extra steps?
Has anyone dealt with a brand that keeps adding requirements after delivery? How would you handle it?
I told them I would need payment first and then I'm happy to take it down and reupload/optimize, but not sure if I'm being unreasonable.