u/eyefactive-gmbh

i've being noticing over the past few years is that interactive displays are being used for much more than digital signage or presentations.

in many workplaces, they're becoming collaborative work spaces rather than just large screens.

Instead of one person controlling the meeting, multiple people can contribute simultaneously whether that's sketching ideas, annotating documents, comparing layouts, or building mind maps together. It changes the dynamic from presenting information to creating it as a group.

I think that's one of the more interesting shifts in display technology. The hardware has improved, but the bigger change is how people interact with it.

My view is organizations will use interactive displays more for collaboration, than presentation screens in near future, any thoughts

One thing I've been noticing of late, eCommerce teams have access to tons of customer behavior data before a purchase happens. They can see searches, product views, comparisons, abandoned carts, and more.

Most physical stores still rely heavily on transaction data.

The challenge is that a lot happens before a sale:
• Products customers compare but don't buy
• Items customers can't find
• Questions that go unanswered
• Out-of-stock products that drive people away

Understanding those interactions can be just as valuable as understanding the final transaction.

It seems like more retailers are starting to focus on what happens before checkout, not just what happens at checkout, my thoughts

What's one in store metric you wish you could measure more accurately?

A lot of digital signage discussions focus on content scheduling, screen management, and playback reliability.

But in high traffic environments like airports, train stations, campuses, hospitals, and large venues, I've noticed that people often don't want more content. They want the specific information they're looking for right now.

Flight status. Directions. Service availability. Timetables. Booking information.

That's where the line between digital signage and self-service starts to blur.

I'm wondering how others see it. Do you think the future of public facing screens is still passive content, or are we moving toward more interactive, on demand information experiences?

Something I’ve been thinking about offlate.

Most interactive screens still assume the only input is touch. But I’ve started seeing more setups where physical objects placed on the display trigger content directly.

Examples:

• placing a product on a screen to compare variants
• museum artifacts opening contextual media
• access tokens unlocking different content
• interactive retail demos
• tabletop experiences without menus

What surprised me is some systems apparently do this without cameras or batteries by recognizing unique touch patterns created by physical markers.

Wondering if anyone has worked with object recognition in real deployments.