What are the biggest indicators of a strong Shopify store?
Lately I’ve been spending a lot more time doing Shopify competitor research before testing products, and honestly it changed how I look at eCommerce stores completely.
A year ago I mostly cared about obvious things like design or estimated traffic, but now I feel like the strongest Shopify stores usually reveal themselves through smaller details.
Things like how the product catalog is structured, whether collections actually make sense, what apps they rely on, how consistent the pricing feels across the store, how products are positioned, even how clean the customer flow feels between pages.
I also noticed some stores look impressive at first but after a deeper Shopify store analysis they feel completely random underneath. Other stores look simple but everything feels intentional and optimized.
Curious what experienced people here pay attention to first when evaluating a Shopify store.