The one-off design study offers up a glimpse of the new standalone brand's future models.

BMW just unveiled the Vision BMW Alpina concept at at the 2026 Concorso d’Eleganza Villa d’Este. 

The concept offers up a glimpse of what the newly established BMW Alpina’s vehicles will look like. It is a sleek grand tourer with a shark nose, giant illuminated kidney grilles, and defined lines. It has commanding proportions, measuring 204.7 inches in length, but it still looks fast thanks to its coupe-style roof and low-slung stance. No current BMW model is mentioned as a basis for the vehicle