u/grandmasterchoi

Hey everyone, looking for honest feedback from people doing outbound. I saw a post earlier today in r/SaaSsales on ai for sales prospecting at scale and prompted to make a post myself to get more insight.

My background is a mix of software development + sales. I’ve been coding for ~10 years, but my day job for the last few years has been as the only SDR at a small fintech company. I ended up building most of our outbound infrastructure myself. Sequences, workflows, lead routing, enrichment processes, automations, etc.

Over time, I noticed one specific bottleneck in outbound:

Even with good lead data, writing genuinely personalized emails at scale still takes forever and is very manual.

Most tools today seem to fall under one of these buckets:

1. Lead sourcing / enrichment
2. Sequence management
3. AI replying to inbound responses

But there’s this weird gap in the middle of 1 and 2.

Clay and similar tools are great at enriching leads, but I’ve still had to spend hours researching accounts and manually turning that context into personalized messaging.

So I built something originally just for myself.

You upload a CSV of leads with either company website or linkedin profiles, it researches each person/company, then drafts an entire outbound sequence personalized to that specific lead - not just the first email, but every step in the sequence. It is tuned to either look for signals you give it and drafts emails based on the information or context you provide for the service or product.

The goal wasn’t “AI spam at scale.” I actually built it because I was tired of spending half my day researching before writing emails.

It’s been working surprisingly well internally as I am using this tool on my daily outbound routine. I have seen:

• Better reply/open rates
• More meetings booked
• Massive time savings on personalization

I honestly don’t know if this is something other reps would actually use, or if I’m just too close to the problem because I live it every day.

So I figured I’d go a bit outside my comfort zone and ask here.

Would something like this actually help your workflow?
Or does this already exist in a way I’m missing?

Hey everyone, looking for honest feedback from people doing outbound. I saw a post earlier today in r/SaaSsales on ai for sales prospecting at scale and prompted to make a post myself to get more insight.

My background is a mix of software development + sales. I’ve been coding for ~10 years, but my day job for the last few years has been as the only SDR at a small fintech company. I ended up building most of our outbound infrastructure myself. Sequences, workflows, lead routing, enrichment processes, automations, etc.

Over time, I noticed one specific bottleneck in outbound:

Even with good lead data, writing genuinely personalized emails at scale still takes forever and is very manual.

Most tools today seem to fall under one of these buckets:

1. Lead sourcing / enrichment
2. Sequence management
3. AI replying to inbound responses

But there’s this weird gap in the middle of 1 and 2.

Clay and similar tools are great at enriching leads, but I’ve still had to spend hours researching accounts and manually turning that context into personalized messaging.

So I built something originally just for myself.

You upload a CSV of leads with either company website or linkedin profiles, it researches each person/company, then drafts an entire outbound sequence personalized to that specific lead - not just the first email, but every step in the sequence. It is tuned to either look for signals you give it and drafts emails based on the information or context you provide for the service or product.

The goal wasn’t “AI spam at scale.” I actually built it because I was tired of spending half my day researching before writing emails.

It’s been working surprisingly well internally as I am using this tool on my daily outbound routine. I have seen:

• Better reply/open rates
• More meetings booked
• Massive time savings on personalization

I honestly don’t know if this is something other reps would actually use, or if I’m just too close to the problem because I live it every day.

So I figured I’d go a bit outside my comfort zone and ask here.

Would something like this actually help your workflow?
Or does this already exist in a way I’m missing?

Hey everyone, looking for honest feedback from people doing outbound. I saw a post earlier today on ai for sales prospecting at scale and prompted to make a post myself to get more insight.

My background is a mix of software development + sales. I’ve been coding for ~10 years, but my day job for the last few years has been as the only SDR at a small fintech company. I ended up building most of our outbound infrastructure myself. Sequences, workflows, lead routing, enrichment processes, automations, etc.

Over time, I noticed one specific bottleneck in outbound:

Even with good lead data, writing genuinely personalized emails at scale still takes forever and is very manual.

Most tools today seem to fall under one of these buckets:

1. Lead sourcing / enrichment
2. Sequence management
3. AI replying to inbound responses

But there’s this weird gap in the middle of 1 and 2.

Clay and similar tools are great at enriching leads, but I’ve still had to spend hours researching accounts and manually turning that context into personalized messaging.

So I built something originally just for myself.

You upload a CSV of leads with either company website or linkedin profiles, it researches each person/company, then drafts an entire outbound sequence personalized to that specific lead - not just the first email, but every step in the sequence. It is tuned to either look for signals you give it and drafts emails based on the information or context you provide for the service or product.

The goal wasn’t “AI spam at scale.” I actually built it because I was tired of spending half my day researching before writing emails.

It’s been working surprisingly well internally as I am using this tool on my daily outbound routine. I have seen:

• Better reply/open rates
• More meetings booked
• Massive time savings on personalization

I honestly don’t know if this is something other reps would actually use, or if I’m just too close to the problem because I live it every day.

So I figured I’d go a bit outside my comfort zone and ask here.

Would something like this actually help your workflow?
Or does this already exist in a way I’m missing?