Login

u/helthybanana

I have a conversion problem... I think.
▲ 2 r/metaads+1 crossposts

I have a conversion problem... I think.

Hello everyone,

I've been running a Meta Ads campaign for my stucco business. I'm getting impressions and reach, link clicks and strong CTR and CPC but people aren't converting.

Campaign is optimized to maximize number of leads at my landing page. Meta Pixel is setup properly and is tracking leads on a 'thankyou' page after someone submits the form. Tested the form just now and it's working fine.

I believe it has to do with my landing page. I'm wondering if y'all can help me identify the leak in my funnel. vemistucco.com

Here's some actual numbers to help you. I can provide anything else you might need:

Metric Value
CTR (all) 5.70%
CPC $0.24
Quality ranking Above average
Conversion rate ranking Above average
Link clicks 317
u/helthybanana — 1 day ago
▲ 3 r/DigitalMarketing

Hello all,

Eight days ago I started running Meta ads for my stucco business on a $500 budget. 4 creatives (B/A stills, + 1 video walkthrough). Campaign was set to optimize for leads and conversion was calls through Metas CTA.

1 organic call came through during this time. Last night, a family member who saw my ad attempted the call and a (341) number popped up. I checked all of my ads, and although they are setup to call the right number, they all show a (341) number after the click. Campaign is fully paused since. After looking into this, it looks like this is a Meta known issue regarding their call tracking process, and one they refuse to fix. This ate up about $160 of my budget which is plenty for me due to not having any business yet. Currently still relying on my day job for money.

I've been reading that Google LSA is a better lead generator for a stucco business due to high intent clients. At this time, I'm asking myself if I should stay with Meta and change the campaign to optimize for leads through my landing page and setup a lead gen form there or kill the Meta campaign and start working on Google LSA.

If I stay with Meta, I'd do less creatives, maybe 1 video + 1 B/A and I would use the $340 budget I have to run a shorter campaign.

Thanks in advance for the feedback.

reddit.com
u/helthybanana — 20 days ago