Senior devs, zero sales skills — how did you actually land your first users?
We're a few engineers who've been coding for ~10 years each. Building isn't the problem — we've shipped two AI SaaS products and they work fine. Selling them is where we completely fall apart.
Right now our whole "strategy" is posting on Instagram and cold-DMing people on LinkedIn one at a time. It feels like shouting into a void and I know it doesn't scale.
The thing I can't wrap my head around is where the users actually are. Like, is there a room these people are already in that I just don't know about? For those of you who were technical founders with no marketing instinct — what was the one channel that finally started working for you? Curious whether it was content, communities, ads, partnerships, or just brute-force outreach done smarter than what we're doing.
Not linking anything, just trying to learn from people who've crossed this gap.