u/houndwestr

I recently setup my Dad’s Shopify account for his fabric business. I merged a lot of this products from Etsy to Shopify. The website design is very basic. My dad is almost 70 years old with no marketing experience and I’m a firefighter so I have no clue how to increase his sales. Maybe the site I designed isn’t very elegant or visually appealing? He hasn’t sold one item yet. Looking for tips on how to increase his sales? Has anyone had any luck with hiring someone to help with this type of thing. I’m willing to pay for the help I just don’t even know where to look. Any advice is appreciated