Spent ₹22L on 3 agencies. They all produced great reports. Revenue zero. Anybody ever been there?
This is a throwaway account. I don't want this associated with my startup.
Brief back story: Growth stage company doing about ₹3 Cr of revenue. In about 18 months, engaged 3 different marketing agencies. About ₹20-25L spend overall.
Each agency provided me with dashboards. Each agency provided me with "strategies". But revenue? Almost none.
My guess is that the issue is that I am paying for execution but have nobody that understands MY business and MY customer.
Before trying yet another agency or a full-time CMO (can't afford someone who makes ₹80L+ salary) I thought I would ask:
Anybody tried switching from agencies to a more senior marketing executive? How did it change things?
Ever tried a "fractional CMO"? Meaning an ex-CMO for part-time?
Did you ever solve why marketing doesn't work for you before trying the next one?
Not trying to sell anything. Just tired of paying the same lesson over and over again.