Cutoff date
Hi! I’m planning to start a mail club and deciding my work flow schedule. I was thinking of having cutoff date the end of the month to receive the next month’s letter. For example, sign up from July 1-31st for August’s letter that will be sent out the first week of August. But then, I’m wondering if it makes sense to advertise August’s letter in July.
I feel like it’s more intuitive to advertise August’s letter in August however, if the cut off date is end of August, subscribers will be receiving August’s letter in September which also feels like its “late”.
If you’re the one receiving the mail, which would you prefer?