u/its_niraj_prajapati

AdMob showing $75 eCPM on my beta app launch — normal?
▲ 8 r/GooglePlayDeveloper+1 crossposts

AdMob showing $75 eCPM on my beta app launch — normal?

Released my first Android app in beta early access about 7 hours ago and AdMob stats already surprised me.

Not even in production yet, barely any users, and today I’m seeing:

• 110 impressions
• $8.27 estimated earnings
• $75.14 eCPM
• 100% match rate

I know the sample size is tiny, but I genuinely didn’t expect numbers like this this early.

Is this normal for new apps / low traffic?
Does AdMob usually start high and normalize later?

For context:

  • Android app
  • Beta early access
  • Released ~7 hours ago
  • Mostly organic/testing users
  • Very early stage

Would love to hear what experienced mobile devs usually see in the beginning.

u/its_niraj_prajapati — 19 hours ago