u/itscadento

I've been designing emails for DTC brands for about 15 years (my own brand mostly, and a few others). I’ve use MailChimp and Klaviyo. one thing that's always bugged me is the planning process based on what’s been sent and how it performed.

My workflow has been: plan sends in a self-made google sheet made to look like a calendar (I personally prefer a calendar view over a list, it helps me see the month more clearly and see what days of t the week I’m sending on)

And then to see past sends, I’ve been using milled.com - this to me is way easier than clicking in and out of campaigns in klaviyo, plus I like the grid like layout.

And then I use klaviyo to see metrics at a glance to see which emails performed best (layout, subject etc)

I'm curious how everyone else handles this process.

Questions for the room:

1. What's your monthly planning process like? And what tools do you like? Spreadsheet, Notion, Asana? Trello? Literal wall calendar with sticky notes? Some Klaviyo workflow I'm missing?
2. How do you like to view / monitor past performance?

I'm asking because I'm tinkering with some ideas around this and I want to make sure I'm solving a real problem and not one that’s unique to me. I just feel like email marketing is visual and the planning process should be visual as well. Agree or am I alone here?

Been designing emails for DTC brands for 15 years and always felt stuck clicking through Klaviyo's dashboard to remember what already went out and what's scheduled.

Built Cadento to fix that: calendar-first view of all your email campaigns.

What it does:

• Connects to your Klaviyo account (OAuth, 2 min, read-only)
• Shows all campaigns + drafts in a calendar view
• Drag to reschedule
• Pulls metrics (opens, clicks, revenue) into the calendar
• See your send frequency at a glance

Current state:
Launched this week. It works, but it's brand new … probably missing stuff.

Looking for:
Someone willing to test it with their Klaviyo account and tell me what's broken or missing.

Free beta, no card required. Just want feedback.

👉 cadento.co/signup

Try it, break it, tell me what you think 🙏

*EDIT: by read-only for Klaviyo, I mean it reads only your SENT campaigns (it can't change or edit anything regarding those). The drag-to-reschedule is for FUTURE (planned) sends... you schedule them in the calendar, can drag them around to different dates, and then execute in Klaviyo when they're ready. Calendar view shows both past + future so you can see your whole cadence