Essence Cosmetics brand trip to Mykonos
Hi!
I have never posted here before, so my reason for joining is just to speak about my feelings.
Back in April, Essence posted the following on their official Instagram account:
https://www.instagram.com/reel/DW8gJUOAe5g/
It was about an exclusive Essence signature trip to Mykonos. All they asked for was a convincing comment about why they should choose you / take you on the trip. They gained a huge number of comments and, to be honest, a few days ago I went through a lot of profiles under that post, just out of curiosity.
The thing is, I saw only average girls' profiles, similar to mine, with a small amount of followers, mostly being private. This is exactly what I was expecting.
Moving on... Today, stories started to appear in my feed from the official Essence account and I saw that they are mostly reposts of the chosen girls' stories. I checked their profiles and I was so disappointed and sad at the same time… They are all micro-influencers. I’m not mad about it, but I would have expected them to clarify in their post that they werelooking for girls with slightly bigger audiences. My point is that they should’ve reached out to them to join the trip via email or DM. Hyping up loads of average girls like me is such a bad choice from Essence.
I think a more advanced application process could make it more secure for them in the future, using a similar technique to HR at companies. This could surely filter out unwanted applicants or fake profiles. I would suggest a website where you must answer questions using your laptop’s camera, for example.
I truly love and enjoy using their products, but I feel really disappointed.
Anyways, I wish them a wonderful trip!
On the other hand, I hope they can improve their communication in the future regarding public brand trips.