▲ 334 r/BuyItForLife
Great website for tracking BIFL brands (and those that no longer are)
Check out "Worse on Purpose" (link below), a website that tracks brands that got worse on purpose — and the ones that didn't. If you want to know if your favorite BIFL brand has been bought by private-equity and ruined, here's how you can tell:
https://ledger.worseonpurpose.com/?utm_source=substack&utm_medium=email
u/jack_gott — 13 hours ago