
Anyone else hate this shit from Tidy?
Look, I love Tidy as much as the next person here and I really do respect that they somehow still have a strong, sustainable hard house brand, still going after 30 years. I love listening to Amo's stories, podcasts, videos etc. With that disclaimer out of the way... His approach to marketing is just ridiculous.
They are literally selling a rejected test pressing that wasn't good quality enough to be released and rebranding it a "rare as fuck collectors item". For an absurd £70 no less. How is that okay? Oh and it sold out of course, because people are suckers and fall for it hook, line and sinker.
It does make me laugh how the 'regular' release is coloured vinyl and the black version is somehow being touted as the more desirable, limited version. It's the literal inverse of how it used to be.
It's not just this egregious example - every release is hyped up to the max - collectible, numbered, limited edition, a piece of Tidy history, for true collectors etc. The worst is when he calls it an investment - personally I think that's potentially dangerous advice. It obviously works so I get why they do it. But still, milking their loyal fanbase like this never sat right with me.
Anyway, late night rant over. Thoughts?